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Tutte le aste / Mobili, Design & Specchi / The Coca Cola Company - Coca-Cola advertising signs...
To auction a coordinated lot consisting of a complete set of 3 official metal advertising signs (tinplate) from Coca‑Cola, dating to the famous international promotional campaign of 2008 "Live the Coca‑Cola Side of Life" (Italian adaptation of the global campaign "The Coke Side of Life"). The graphics present an extraordinary and iconic visual impact: at the center dominates the classic glass contour bottle, surrounded by explosions of psychedelic colors and pop elements. Around the bottle interact the cute and quirky 3D animated characters born for the historic TV spots of the "Happiness Factory" (La Fabbrica della Felicità). The entire creative concept and visual style of this successful campaign were coordinated by the renowned agency Wieden+Kennedy in collaboration with the award-winning digital animation studio Psyop. Technical Specifications • Producer: The Coca-Cola Company (Official licensed product) • Year: 2008 • Material: Tin / lithographed tinplate • Dimensions: 50 x 30 cm (each sign). . (text in Italian) • Mounting: 4 pre-drilled holes in the corners for easy wall mounting The signs are in overall good condition with colors still vivid and bright, ideal for display. Structure perfectly straight and not warped. Mild and normal signs of aging due to storage are noted, including some superficial scratches on the surface: please carefully review the detailed photo gallery to verify the exact condition of the objects. A perfect triptych as an element of mid-century modern, memorabilia, and industrial design, ideal for decorating the walls of taverns, garages, bars, vintage-style kitchens, or to enrich a Coca‑Cola themed collection.
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