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NIKE AIR MAG / BACK TO THE FUTURE II, A pair of Nike MAGs, a limited

NIKE AIR MAG / BACK TO THE FUTURE II, A pair of Nike MAGs, a limited

Designed for *Back to the Future Part II*, directed by Robert Zemeckis and released in 1989, the Nike MAG appears on the feet of Marty McFly, the character played by Michael J. Fox. Conceived as a shoe from the future, it has left a lasting mark on the collective imagination at the crossroads of cinema, innovation and sneaker culture. Tinker Hatfield designed the original shoe for the film in 1989, then launched the project to bring it to life in 2011 whilst he was vice-president of design at Nike. In 2011, Nike brought this fictional creation to life with a special edition aimed at supporting research into Parkinson’s disease. Tiffany Beers rebuilt the shoe from scratch: new moulds, electronics and lights. Nike presented it as ‘footwear innovator’ ’. She then continued this work, leading to the self-lacing shoe of 2016 and subsequently the HyperAdapt. Unveiled in September 2011, the Nike MAG retains the futuristic lines of the model conceived for the film: a high-top upper, illuminated elements and an electroluminescent NIKE logo on the strap. This edition features a rechargeable LED lighting system. However, it does not have the functional automatic lacing system found in the version released in 2016: the 2011 MAG is still laced manually. Nike announced that 1,500 pairs would be auctioned on eBay, at a rate of 150 pairs per day for ten days, from 8 to 18 September 2011. According to the Michael J. Fox Foundation, these online sales raised over $4.7 million; the Brin-Wojcicki Challenge subsequently brought the total to over $9.4 million for the benefit of the Michael J. Fox Foundation. The total of 1,510 pairs includes ten additional pairs sold at physical auctions. This pair is a US size 7 in near-perfect condition. During the appraisal, the lighting was tested: all LEDs and buttons are in working order. The pair charges and functions perfectly. Materials: grey woven textile upper, smooth moulded reinforcements, grey/blue speckled panels, translucent elements and light module, calfskin leather. The set comes with its original box, which is very slightly damaged (see photos), as well as its accessories: an explanatory fold-out poster, the original US charger, a European adapter supplied, a CD and its identification card bearing the number 095. This pair is to be distinguished from the 2016 MAG edition, limited to 89 pairs, which introduced the functional adaptive lacing system. It constitutes a later and distinct edition. The pair described in this listing is indeed the 2011 version, which is self-illuminating, rechargeable and features manual lacing. Expert: Olivier Magnan, member of the UFE.

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