Harumi Yamaguchi - PARCO / Mitsumine - **Publicité japonaise de mode

Japanese print advertisement presented as dating from December 1978, produced for the men’s fashion promotions of Sapporo PARCO and the Mitsumine store. The illustrated face bears the title “男のバーゲン” — “Sales for men.” It features a male portrait with an intense gaze, dressed in a brown suit and a polka-dot tie. The treatment of the face, the contrasts and the colors evoke the 1970s airbrush aesthetic. The other side pairs a fashion photograph with metallic-looking clothing, a framing reminiscent of Kodak film and the commercial offers of Mitsumine and VAN. **Attribution and MoMA reference** The illustration is attributed to **Harumi Yamaguchi** in the description of the Japanese seller. The Museum of Modern Art in New York (MoMA) houses a 1977 PARCO poster by Harumi Yamaguchi, printed in offset and measuring 103 × 146 cm. It entered the collection as a gift from Leonard A. Lauder, bearing inventory number 652.1981.a-b. Official reference: https://www.moma.org/collection/works/7854 This museum reference concerns **a different composition and a different format. It documents the recognition of Yamaguchi’s work for PARCO, and does not constitute authentication of the proposed copy. **Characteristics** - Country: Japan - Sapporo PARCO, according to the description of the Japanese seller. - Claimed dating: December 1978 - Promotional campaign from December 15 to 21 - Dimensions: **36.5 × 25.6 cm**, close to the Japanese B4 format - Texts in Japanese **Condition** Good overall condition on the photographs, with colors well-preserved. Slight handling marks may be visible on the edges. The photographs of both faces and close-ups are an integral part of the description. A collectible document for its graphic design, its fashion illustration and its testimony on Japanese advertising of the late 1970s.

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